Super Smash Bros. Brawl: how to unlock all 14 characters
How to unlock every hidden Brawl fighter, with the challenge, the number of Vs. matches and the stage where you fight them.
Original 2008 Wii release. Nintendo Wi-Fi Connection online play ended in 2014; Project M and other mods are outside this guide.
Illustrated reference

Ness
Reflect 10 projectiles in a single Vs. match, or play 5 Vs. matches. Fight on Onett.
Ness trophy, in-game trophy from the original Wii game.

Marth
Complete Classic Mode, or play 10 Vs. matches. Fight on Castle Siege.
Marth trophy, in-game trophy from the original Wii game.

Luigi
Complete Classic Mode without using any continues, or play 22 Vs. matches. Fight in Luigi's Mansion.
Luigi trophy, in-game trophy from the original Wii game.

Falco
Complete 100-Man Brawl, or play 50 Vs. matches. Fight on Lylat Cruise.
Falco trophy, in-game trophy from the original Wii game.

Captain Falcon
Clear Classic Mode on Normal or higher in 12 minutes or less, or play 70 Vs. matches. Fight on Port Town Aero Dive.
Captain Falcon trophy, in-game trophy from the original Wii game.

Lucario
Clear every level of Target Smash!! at least once, or play 100 Vs. matches. Fight on Spear Pillar.
Lucario trophy, in-game trophy from the original Wii game.

Snake
Play 15 Vs. matches on Shadow Moses Island, or play 130 Vs. matches. Fight on Shadow Moses Island.
Solid Snake trophy, in-game trophy from the original Wii game.

R.O.B.
Play a Vs. match while owning 250 different trophies, or play 160 Vs. matches. Fight on Mario Bros.
R.O.B. trophy, in-game trophy from the original Wii game.

Ganondorf
Clear Classic Mode on Hard as Link or Zelda, or play 200 Vs. matches. Fight on Final Destination.
Ganondorf trophy, in-game trophy from the original Wii game.

Mr. Game & Watch
Clear Target Smash!! with 30 different characters on one difficulty, or play 250 Vs. matches. Fight on Flat Zone 2.
Mr. Game & Watch trophy, in-game trophy from the original Wii game.

Sonic
Complete Classic Mode with 10 characters, or play Vs. mode for a total of 10 hours, or play 300 Vs. matches. Fight on Green Hill Zone.
Sonic the Hedgehog trophy, in-game trophy from the original Wii game.

Jigglypuff
Clear 20 or more Events after finishing The Subspace Emissary, or play 350 Vs. matches. Fight on Pokemon Stadium 2.
Jigglypuff trophy, in-game trophy from the original Wii game.

Toon Link
Complete Classic Mode after finishing The Subspace Emissary, or play 400 Vs. matches. Fight on Pirate Ship.
Toon Link trophy, in-game trophy from the original Wii game.

Wolf
Complete Boss Battles mode as Fox or Falco, or play 450 Vs. matches. Fight on Lylat Cruise.
Wolf trophy, in-game trophy from the original Wii game.
Three methods

Each hidden fighter can be unlocked by meeting a challenge, by playing a number of Vs. matches, or by meeting them in The Subspace Emissary. After a challenge or match count, you must win the fight that follows.
Early fighters
Ness: reflect 10 projectiles in one Vs. match or play 5 matches. Marth: complete Classic Mode or 10 matches. Luigi: complete Classic without continues or 22 matches. Falco: complete 100-Man Brawl or 50 matches. Captain Falcon: clear Classic on Normal or higher in 12 minutes or 70 matches.
Middle fighters
Lucario: clear every Target Smash!! level or 100 matches. Snake: 15 Vs. matches on Shadow Moses Island or 130 matches. R.O.B.: a Vs. match while owning 250 trophies or 160 matches. Ganondorf: clear Classic on Hard as Link or Zelda or 200 matches.
Late fighters
Mr. Game & Watch: Target Smash!! with 30 characters or 250 matches. Sonic: Classic with 10 characters, 10 hours of Vs. play or 300 matches. Jigglypuff: 20 Events after finishing The Subspace Emissary or 350 matches. Toon Link: Classic after The Subspace Emissary or 400 matches. Wolf: Boss Battles as Fox or Falco or 450 matches.
If you lose the challenger fight, the newcomer returns: a match-count unlock appears again after your next match, while a single-player challenge must be repeated.
Picture details
Game artwork belongs to its respective rights holders.
